Trend Research
In order to create the most appealing and marketable products it is key to know current and upcoming trends for a specific category and your client's particular retail markets. Equally important is analyzing and comparing your client's competition — or targeting the aspirational and upmarket brands, which often influence the trends for mid-tier or mass market shoppers' design styles and purchasing decisions.
On Trend Designs
You've established the key influential trends for your client's market – now the fun begins! Colors, themes, textures, fabrication embellishment and details all come together for the most appealing and fashionable products possible.
For more on the product development process visit my Product Design page.